I M U
machine learning film art installation
~ 12′, individual experience
in production,
current version: 2.2
studio thnkthnk x V2__
showcased at DOKLeipzig Exchange XR 2023
winner of New Tech Pitch Metacampus award at DocsBarcelona 2024
v2.1 exhibited at Wageningen University Library, 21/05 – 03/07/2024
v2.2 exhibited at Ars Electronica Festival Features, 04/09 – 08/09/2024
official IDFA DocLab Forum selection 2024
v2.2 exhibition at Eye Filmmuseum, 12/04 – 15/04/25 (tickets available soon)
On its way to v3.0
“Technology today turns us into nothing-ness”
I M U is an interactive essay film installation in which I manipulate the viewer’s image through deepfake.
It’s a personal confrontation with the technology and a meditative intervention on what the self and your self image really are.
Featuring philosopher Mogobe Ramose
We’re looking for partners to enter the next phase!
For more information to explore collaboration
and exhibition opportunities
you’re welcome to reach out via
contactme at juulvanderlaan.nl
FAQ
What is this?
This is a film-art experience which is purposefully quite mysterious. Practically it is a big black mirror screen, in front of which you can take a seat and look at yourself…or are you? Also, it’s been said that it’s a bit scary.
What is this about then?
It’s about you, it’s about me, it’s about humans meeting technology, it’s about the future, it’s about manipulation, it’s about us.
Who would you recommend partaking in this, whatever it is?
The intellectually curious and brave.
Could you say a bit more?
No. Better to just experience it yourself.
Where can I find it?
At the moment we are gathering the financial means to develop v3.0. Keep an eye on this page to learn more about further developments. And if you’d know someone who’d like to support us, do let them get in touch!
Who is ‘we’?
That’s our team consisting of director/artist-filmmaker Juul van der Laan, composer Kit Wilmans Fegradoe and creative programmer (v1.0-2.0) Luuk Schipperheyn, (v2.1) Jan Misker.
Where have you presented I M U before?
Our very first prototype was presented during a summer of ’22 Kunstavond at WORM, Rotterdam (NL). It was blazing hot at 34 degrees celsius, we had to cool our computer with ice cubes (no joke) – but it worked! And we thank our open minded and involved first audience for their responses to it.
After a short break we developed prototype v2.0 as part of the Winter Sessions residency at V2_ in 2024 (NL). Furthermore Juul was selected to showcase I M U via a presentation at DOKLeipzig 2023 XR conference (DE). Then she won the New Tech Pitch award from metacampus at DocsBarcelona 2024 (ES). V2.1 standalone audience tests took place at Wageningen University (NL) from May to July 2024 and V2.2 was presented at Ars Electronica Festival 2024 (AT). I M U was also part of the 2024 official selection to be pitched at the IDFA DocLab Forum (NL).
WINNER OF THE METACAMPUS NEW TECH PITCH AWARD AT DOCSBARCELONA 2024