I M U
machine learning film art installation
~ 12′, individual experience
in production,
current version: 2.2
studio thnkthnk x V2__
showcased at DOKLeipzig Exchange XR 2023
winner of New Tech Pitch Metacampus award at DocsBarcelona 2024
v2.1 exhibited at Wageningen University Library, 21/05 – 03/07/2024
v2.2 exhibited at Ars Electronica Festival Features, 04/09 – 08/09/2024
official IDFA DocLab Forum selection 2024
v2.2 exhibition at Eye Filmmuseum, 12/04 – 15/04/25
On its way to v3.0
⌁ Did you visit the experience, would you like to leave a response to it, and stay updated?
I M U in the (Dutch) press:
NRC : “Eigenlijk wil je alleen kunstenaars AI toevertrouwen, bewijst een tentoonstelling in Eye Filmmuseum”
Filmkrant : “XR: Who Are You? Ik ben jou (en jij bent mij)”
“Technology today turns us into nothing-ness”
I M U is an interactive essay film installation in which I manipulate the viewer’s image through deepfake.
It’s a personal confrontation with the technology and a meditative intervention on what the self and your self image really are.
Featuring philosopher Mogobe Ramose
We’re looking for partners to enter the next phase!
For more information to explore collaboration
and exhibition opportunities
you’re welcome to reach out via
contactme at juulvanderlaan.nl
FAQ
What is this?
This is a film-art experience which is purposefully quite mysterious. Practically it is a big black mirror screen, in front of which you can take a seat and look at yourself…or are you? Also, it’s been said that it’s a bit scary.
What is this about then?
It’s about you, it’s about me, it’s about humans meeting technology, it’s about the future, it’s about manipulation, it’s about us.
Who would you recommend partaking in this, whatever it is?
The intellectually curious and brave.
Could you say a bit more?
No. Better to just experience it yourself.
Where can I find it?
V2.2 (as presented at the Ars Electronica festival in 2024) can be experienced at the Eye Filmmuseum in Amsterdam 12 – 25 April 2025.
At the moment we are gathering the financial means to develop v3.0. Subscribe here to learn more about further developments. And if you’d know someone who’d like to get on board on the project, do let them get in touch!
Who is ‘we’?
That’s our team consisting of director/artist-filmmaker Juul van der Laan, composer Kit Wilmans Fegradoe and creative programmer (v1.0-2.0) Luuk Schipperheyn, (v2.1) Jan Misker.
I M U’s second version is co-produced by V2_ Lab for the unstable media. studio thnkthnk is the over-all production studio of the work, run by Juul van der Laan.
Where have you presented I M U before?
Our very first prototype was presented during a summer of ’22 Kunstavond at WORM, Rotterdam (NL). It was blazing hot at 34 degrees celsius, we had to cool our computer (Juuls old iMac) with ice cubes (no joke) – but it worked! And we thank our open minded and involved first audience for their responses to it.
After a short break we developed prototype v2.0 as part of the Winter Sessions residency at V2_ in 2024 (NL). Furthermore Juul was selected to showcase the I M U project via an online presentation at the DOKLeipzig 2023 XR conference (DE). Then she won the New Tech Pitch award at DocsBarcelona 2024 (ES). V2.1 standalone audience tests took place at Wageningen University (NL) from May to July 2024, where students and staff could experience the work without any additional guidance. V2.2, for the first time including the iconic green tent, was exhibited at Ars Electronica Festival 2024 (AT). I M U was also part of the 2024 official selection to be pitched at the IDFA DocLab Forum (NL). In 2025 I M U will be pitched in the heart of Paris at the NewImages festival (FR). But, alongside all the pitching to keep the business side of things moving, you can also visit the work again: v2.2 is exhibited from 12 – 25 April at the Eye Filmmuseum on the riverbank of Amsterdam (NL).
studio thnkthnk
